Largest consumer products company in India, is the Hindustan Unilever
Limited (HUL), formerly known as Hindustan Lever Limited (HLL).The vision of
HUL is to meet everyday needs of people everywhere – to anticipate the
aspirations of our consumers and customers and to respond creatively and
competitively with branded products and services which raise the quality of
life. HUL Project Shakti was piloted in 2002 in 50 villages of the state of
Andhra Pradesh involving members of Self Help Groups (SHGs). They are trained
and provided micro credit to buy and sell HUL’s products. The present study
focuses on the comparative analysis of the performance of project sakthi
between the Anantapur & chittoor of Andhra Pradesh. - See more at
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